The co-op today
On a new-home sale, the buyer-side co-op typically runs 2.5-3% of the price.
BuilderDirect
Verified buyers, delivered. Contract to close, automated.
StraightKeys registers, verifies, and delivers unrepresented buyers to your communities - then runs every sale from reservation to closing on one milestone rail. The co-op savings are the consequence, not the pitch. The pitch is the buyers.
Active transactions
done in progress at risk upcoming provenance: ⟳ API · ✎ manual
R1 456 Juniper Ct · Lot 44 M. + D. Ramos · Ridgeline $389,990 closes Aug 8
Appraisal: no lender update in 6 days · contingency ends Jul 11 · ⟳ lender API, stale
- 78 Cottonwood Way · Lot 3 L. + P. Tran · Cottonwood $344,990 closes Jul 30
- Lot 112 · to-be-built S. + R. Patel · Meridian Park · frame stage $438,240 closes Nov 20
Product illustration · sample data
The economics
What a buyer-side co-op costs - and what we charge
$415,000 median new home × 2.5-3%
≈ $11,200 est. per sale
That is an estimated 15-25% of per-home profit, on every sale it touches.
StraightKeys pricing
A per-closing success fee - typically $1,500-$4,000 - priced against the co-op it displaces, plus a software subscription per community, typically $500-$2,000 per month.
Top of our range vs the co-op
$4,000 vs $11,200 est.
Success-only: the closing fee settles at close - never upfront. If a transaction doesn't close on the rail, you don't pay it.
What your team gets
A buyer pipeline, a transaction board, and a wall around your data
Verified-buyer pipeline
Every buyer registers and verifies at first touch, against the same visible criteria:
- ID verified ✓
- Financing documented ✓
Discrete pass/fail checks, identical for every buyer and logged. No scores, no rankings of people.
Transaction board
Reservation, contract, earnest money, lender milestones, title, closing - every milestone with its status and its source, community by community.
Your data stays in your silo
Per-builder data silos, stated plainly: your pricing, incentive, and pipeline data is never shared with other builders and never benchmarked against them.
Buyer quality, honestly
Straight talk about these buyers
Verified, not scored
Every buyer clears the same visible checks - identity verified, financing documented - pass or fail, logged, identical for everyone.
Unrepresented, by design
These buyers act for themselves. StraightKeys is a toolkit the buyer controls: it structures every offer and document for the buyer to review and send. It doesn't represent the buyer, and it doesn't decide for them.
Every binding step waits for approval
Nothing is sent, signed, or spent until the buyer explicitly approves it, and each approval is recorded with the date. At registration, every buyer also answers a representation attestation - recorded, dated - so your team knows how to handle the paperwork before the first tour.
Represented buyers still flow through
A buyer who arrives with an agent runs on the same rail, and the co-op is honored. You don't have to shut off the agent channel to start.
Design partners
We're signing 3-5 design-partner builders.
Launch metros in Texas and Florida. A free pilot on 2-3 communities; per-closing pricing starts once we've proven unrepresented-buyer deliveries to your team.